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Delivering Joy at TJC

April 2021 marks 15 years of business at TJC. It's an amazing milestone and we’ve had a fantastic journey getting here!

During our 15 years of business we are happy to have given years of TRUST, JOY & COMMUNITY.


We are committed to providing the best quality products at the best prices, all ethically sourced and expertly made


Delivering joy is what we do best and we continue to strive for the highest levels for customer satisfaction through respect, listening, caring and communicating.


Everywhere we operate we support our communities through our Your Purchase Feeds programme, helping to sustain the environment where we can and our corporate social responsibilities.

We exist to deliver joy whether it’s directly to our customers, employees, business partners, or within the communities in which we operate.

We aim to delight our customers by creating and delivering beautiful, high quality desirable designs at accessible value to all.

We package and deliver our items efficiently, selling with a smile through our TV channels, website, our mobile and tablet app, and on the phone with our customer care agents.

At every point of our business, we do our best to deliver joy to our valued colleagues to pass on that joy to our customers, friends and family.

In addition, TJC delivers joy through our Your Purchase Feeds charitable program - for every single item ordered, we donate a meal to a hungry child in India and the UK. To date, we have delivered over 25 million meals to give children the encouragement to attend school and give them the energy to succeed.

We hope our customers feel our commitment to delivering joy every time they shop with us.


Delivering Joy


Be the Value Leader in Electronic Retailing of Jewellery and Life Style Products

Mission Statement

Through the delivery of high quality affordable products, made possible by our low cost direct sourcing, we change the world and touch people’s lives one piece at a time.

Core Values

Positive Attitude
Team Work

We at TJC stand out from the crowd for two important reasons - our passion for uncompromising quality and our unswerving dedication to offering affordable pricing that always exceeds expectations.

These cornerstones of exceptional quality and superb value-for-money have seen TJC grow to become one of the largest jewellery retailers in the UK, and a popular brand amongst those who love luxury.

Launched on 4th April 2006, our TV Shopping Network now broadcasts to over 30 million homes across the UK and Republic of Ireland. Our website has gone from strength to strength because we listen to our customers and work to give them exactly what they ask for as we continue to grow.

In addition to making online shopping totally smooth sailing with convenient search criteria (such as price range, metal, jewellery type and carat weight) to narrow down the hunt for the perfect item, our website also provides a 24/7 Personal Shopper service to help our customers make informed choices. For complete peace of mind, we also provide a UK Based Call Centre staffed with experienced advisors which is open 7 days a week.

Our jewellery delivers superb design quality plus outstanding Gold Star Pricing which cuts out the middleman, so our customers can enjoy excellent savings compared to the High Street. Our vast stock range spans more than 40,000 items to suit every taste and budget.

TJC has a stellar team of expert artisans who craft many jewellery items, including exclusive brands that are increasingly being seen adorning the fashion-savvy such as Iliana, Rhapsody, J. Francis and Karis. We also carry collections which we buy in bulk direct from manufacturers to bring down costs, while examples of the celebrated designer creations we carry include Rachel Galley, Lucy Q and Strada.

From precious gems such as emeralds, diamonds, sapphires, rubies, and tanzanite, to unique and exotic gems like garnet, opal, tourmaline, peridot - our gemstones are cut and crafted to superb standard and set into gold, silver or platinum metals.

TJC is also one of only 8 site holders to the “ Tanzanite One” mine in Africa, meaning we can offer these rare and highly sought-after precious gems at prices which competitors would find virtually impossible to rival.

TJC is a respected member of the jewellery industry worldwide – we are affiliated to The British Jewellers Association (BJA), the Thai Gem & Jewellery Traders Association, The Jewellers Board of Trade and the International Coloured Gemstone Association.

To see what our customers say about us, see our Reviews which have been impartially collected by Reevoo.

If you are in Germany, you can still shop with us on