One purchase means
a meal for a hungry child
For every single item ordered by you, we donate a meal to a hungry child – in India and now, in partnership with The Magic Breakfast Registered Charity, we are making donations in the UK too. So far we’ve delivered over 15.5 million meals since our launch in January 2015. One of TJC’s founding principles is to do the right thing and our One for One charity ensures we do just that.
Questions and Answers
Why are you doing this?
We’re passionate about bringing our customers fantastic collections to buy, and we also genuinely enjoy spending time with the people that we work with. We’re a community, like a family, and we care about the communities in which we operate. We want to invest in the future of these communities.
How does TJC pay for this?
We make less profit – our One for One charitable approach is a long term commitment that we have built into our business plans.
Where are you delivering the meals to?
Across India and the UK.
Do you deliver them yourselves?
We work with locally based registered charity experts in order to delivery nutritionally balanced fresh meals.
India is where our business was founded – our parent company, VGL, has been in gemstone sourcing and cutting for 35 years, so it makes sense for us to start in our founding community. Other communities will follow across the world in which we operate.
Why the UK?
We’ve been operating in the UK for over ten years now, it’s the right time for us to invest into our TJC TV and website community too. Over half a million children in the UK arrive at school each day too hungry or malnourished to learn. A hungry child simply cannot concentrate and will not be able to perform at their best. A healthy breakfast at school opens up four hours of crucial lesson time in the morning.
Often the meals that we are providing are the only nutritionally balanced healthy meal these children will eat all day. The provision of a meal is an incentive for parents to send their children to school - and in particular in India for children to attend school rather than go out to work, eventually improving children's long term health and work prospects. The strong link between children’s learning, productivity and nutrition means we are truly able to influence the future potential of these children and the communities in which they live.
Are these just packet/ready meals?
We’re working with partners to provide nutritionally balanced fresh meals delivered direct to the school’s door – so no teachers or children will sacrifice learning time to prepare food.
Can I donate directly?
You don’t need to donate, for every single item that you purchase, TJC will donate a meal on your behalf. This is the way we’ve set up the business model - one meal donated for one item bought.